Based on recent headline ratings, 71% of this readership currently trusts the local media, which has an average score of 95% regionally and is currently trending negative.
Media Trust Score71%

Dallas Cowboys Owner Jerry Jones Has 5.7 Billion More Reasons To Be Thankful This Year

Professional football, especially in Texas, demanded attention, and those eyeballs could be packaged and sold as an asset to prospective partners.

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